Last week’s look at the O2 Cocoon phone referenced Naoto Fukasawa’s influence. One of Japan’s most renowned product designers, he has redefined the designs of common items through careful observation of everyday use and imaginative implementation of simple geometry and clean lines. Perhaps more than any singular designer, the famous MUJI product line embodies his design mark. Jasper Morrison encapsulates it best, “Naoto’s great skill is in combining humor, concept and function into a package, which seems so natural that it is accessible to us all immediately and without instructions.”
Phaidon has just published his first monograph, Naoto Fukasawa, a sizeable cloth bound volume. Fukasawa offers concise insight into the principles behind each design with three hundred photos and illustrations. Further complemented by essay contributions from Jasper Morrison, Kenya Hara, Antony Gormley, Masato Sasaki and his former IDEO colleagues, Bill Moggridge and Tim Brown. Mr. Fukasawa is now Design Director at PlusMinusZero.