It’s no secret that for some time the ATP Tennis tour has struggled to attain the same level of popularity enjoyed by other sports. Excluding the four annual Grand Slam tournaments, which do not fall under the ATP Tour’s jurisdiction, tennis does not have a particularly high profile despite 63 ATP Tournaments in 30 countries. In an effort to build their image, the ATP has launched a new marketing campaign “Feel It”, executed by Ad Agency TAXI.
It’s an impressively bombastic, eye-grabbing campaign sporting terrific graphic design that succeeds in “showcasing the sport’s core values as a one-on-one gladiatorial battle, full of intensity and passion.” Considering the individuality of the sport, it’s a nice touch that some designs are tailored to the specific player depicted. World No. 1 Roger Federer “features in a creative showing past champions of the men’s game”, as he continues to make tennis history, surpassing the accomplishments of other tennis greats.
Images Copyright ATP