Mazda’s Revolutionary Design

nagare01.jpg

Nagare, Japanese for flow. This is the design philosophy behind Mazda’s recent concept cars. Last year’s Nagare followed by Ryuga and Hakaze that debuted respectively at the 2007 Detroit North American International Auto Show and Geneva Motor Show.

None of this is breaking news, though arguably the significance in establishing an automotive surface form language hasn’t been sufficiently recognized. The pursuit of embedding motion in a car’s form now extends to its skin utilizing etched lines that even redefine the car grille, interior and lights. The light streaks are reminiscent of capturing an automobile via slow shutter speed photography. It’s frozen motion that isn’t superfluous.



Nagare
nagare02.jpg

nagare03.jpg
Ryuga
nagare04.jpg

nagare05.jpg
Hakaze
nagare06.jpg

Images courtesy of UltimateCarPage.com, Wouter Melissen & Ford Motor Company/Mazda.

Additional photos and information on Nagare, Ryuga and Hakaze at UltimateCarPage.com.

Advertisements
This entry was posted in Automotive. Bookmark the permalink.