Category Archives: Advertising

Immersive Cocoon “2011”

Please maximize and play LOUD! Keir Dullea encounters a mysterious object, in a scenario reminiscent of the penultimate scene from Stanley Kubrick’s 2001: A Space Odyssey that he appeared in over forty years ago. This speculative faux commercial, directed with … Continue reading

Posted in Advertising, Film, Special Feature | 1 Comment

IKEA to Sell Cars

Considering the proliferation of sub compact low cost cars in fast growth countries, exemplified by TATA’s venture to create a car costing a mere two and half thousand dollars, this joke is that much more ingenious. Thanks to Penn for … Continue reading

Posted in Advertising, Automotive | 1 Comment

New Image for Chevrolet

Director Joseph Kosinski has unveiled two new Chevrolet commercials at his website, Baby and Clay Model. Both feature a noteworthy congruency of poses & space. While Baby’s evolving protagonist finds herself surrounded by an industrial digital set built by Digital … Continue reading

Posted in Advertising, Automotive, TV

Space within Space

The illusion of a contradictory space within another urban space was arguably instigated by 3D street art, an evolution of past trompe l’œil techniques. First attributed to artist/architect Kurt Wenner and further popularized by Julian Beever, their chalk paintings use … Continue reading

Posted in Advertising, Architecture, TV

ATP Tennis – Feel It

It’s no secret that for some time the ATP Tennis tour has struggled to attain the same level of popularity enjoyed by other sports. Excluding the four annual Grand Slam tournaments, which do not fall under the ATP Tour’s jurisdiction, … Continue reading

Posted in Advertising | 1 Comment

Sharad Haksar

The work of Chennai based photographer Sharad Haksar has already been popularized in numerous blogs. His ingenious cultural commentary and effortless transition between fine art and commercial photography deserves another mention.

Posted in Advertising, Photography | 1 Comment

Hummer Selector Commercial

Joseph Kosinski, whom I worked for at KDLAB and on the Mezzo commercials, has revealed his latest directorial effort, this time for Agency Modernista! and Hummer. Now on the web and airing nationwide, see the Hummer transform and shift from … Continue reading

Posted in Advertising, Automotive


HALO 3, the anticipated savior of Microsoft’s unprofitable XBOX Division, has just debuted. I’ve never had much interest in HALO. The first title, generally considered the superior effort, failed to live up to its hype. The more interesting game exteriors … Continue reading

Posted in Advertising, Games


The last five years have seen a steady increase in well designed animated transformations, culminating of late in the blockbuster movie Transformers and even ranging to individual efforts, notably Ssasumind’s Maxwell rendered cell phone to mech transformation.

Posted in Advertising, Film, TV

The Fall

Upper echelon commercial & music video director Tarsem, renowned for his striking visual sense, last year completed his second ambitious feature film, The Fall. A self funded project shot in 24 countries, it debuted at the Toronto Film Festival and … Continue reading

Posted in Advertising, Film